Beyond Ventures, Across Alternatives
HALA Easten Capital “HALA Capital” is a closed joint stock company with a paid-up capital of SAR 5,000,000 , registered in Al Khobar under Commercial Registration No. 7004297086, and licensed by the Capital Market Authority (CMA) to conduct investment management activities under license number 25318-02, issued on August 7, 2025.
HALA Capital, formerly known as HALA Ventures, has evolved from a venture capital powerhouse into a full-spectrum private capital asset manager—spanning Venture Capital, Private Equity, and Private Credit. With over SAR 4 billion in portfolio value, and multiple companies surpassing 15x valuation milestones, HALA Capital stands as a leading force in Saudi Arabia’s private capital landscape.
HALA in a Nutshell
Early backers of several industry-shaping companies
Supporting visionary leaders long before their potential is fully recognized
Investing in companies that drive regional growth
Our Investment Philosophy
We invest for long-term value, offering hands-on support, cross-industry flexibility.
Long-term
value creation
We back ventures with the potential for lasting growth and impact.
Hands-on guidance
We actively support founders with strategic and operational insight.
Flexibility across
industries
We invest across sectors, adapting to each market’s unique needs.
Risk-aware,
opportunity-driven
We balance risk with a sharp focus on high-growth opportunities.
Asset Classes
Venture Capital
Private Equity
Private Credit
Our Portfolio
Artificial Intelligence
Intella
Arabic-first speech intelligence that transcribes and analyzes 25 Arabic dialects.
Media & Entertainment
VUZ
Social app for streaming and experiencing immersive XR and metaverse content from anywhere in the world.
Fintech
Sarwa
Investing and personal finance platform with auto-investing, zero-commission trading, and a high-yield savings account.
Fintech
Nearpay
Payment infrastructure for banks, payment service providers, and SaaS companies.
Transportation & Logistics
Torod
Post-order management letting merchants pick the best shipping option across local and international couriers.
Data, Community & Network
Magnitt
The largest verified investment data platform for the Middle East, Africa, Pakistan, and Turkey.
Fintech
Rize
Rent Now, Pay Later: tenants pay rent in monthly installments instead of upfront lump sums.
Fintech
Raqamyah
SAMA-licensed crowdlending platform connecting small businesses with financers.
Fintech
Democrance
Digital platform automating the full insurance sales value chain for insurers.
Edtech
Lamsa
Early childhood learning app building educational, linguistic, and creative skills.
E-commerce Solutions
Omniful
Modular SaaS suite for omnichannel retailers, D2C brands, and fulfillment providers.
Venture Studio
Enhance Ventures
Venture studio building and investing in the future of finance and commerce across MENAPT.
Data Analytics & Business Intelligence
Quantum
Self-serve retail media system helping e-commerce stores and apps run personalized in-app ads.
Media & Entertainment
Telfaz11
Creative media studio producing locally relevant entertainment content from the Middle East.
B2B Marketplace
Kaso
AI-powered platform connecting F&B suppliers and restaurants to simplify the food supply chain.
They Tried
They Tried
Tourism
Bondai
The first two-sided marketplace in Saudi Arabia that helps millennial travelers discover and book curated experiences.
Fintech
Sanad Cash
Expense management platform that automates corporate purchasing, tracking, and auditing.
F&B
DailyMealz
Weekly and monthly meal subscriptions delivered to your office or home.
Acquired by inDrive
Acquired by inDrive
F&B
Krave Mart
Quick-commerce app delivering 3,000+ everyday essentials in minutes across Pakistan.
E-commerce Solutions
SubsBase
Cloud platform for subscription, recurring revenue, and billing management.
They Tried
They Tried
Fintech
CreditFins
Helps users repay credit card debt through fixed, lower monthly installments.
E-commerce Solutions
Super Commerce
Headless e-commerce infrastructure for large retailers and chain stores.
Acquired by Bevy
Acquired by Bevy
Virtual Events
Eventtus
All-in-one event management platform for ticketing, event apps, and attendee networking.
Acquired by Checkout.com
Acquired by Checkout.com
Fintech
Tamara
Flexible payment and financing platform across Saudi Arabia, the UAE, and Bahrain.
Acquired by Foodics
Acquired by Foodics
F&B
POS Rocket
Cloud-based POS for restaurants and retail, operating across Jordan, Egypt, and Kuwait.
They Tried
They Tried
Transportation & Logistics
Buseet
Shared mobility startup fixing the daily commute for the whole family.
Fintech
D360 Bank
Saudi Arabia's first digital bank, licensed by SAMA and backed by PIF and Derayah Financial.
Enterprise Software
Geeks
UAE-based IT services company offering managed IT, consulting, technical support and device repairs.
They Tried
They Tried
Fintech
Paymennt
Payment solutions for micro and small businesses: payment links, online payments and subscriptions.
Transportation & Logistics
inDrive
Global mobility and delivery platform operating in over 1,200 cities across 47 countries.
Virtual Events
Bevy
Enterprise community platform bringing together events, forums, networking and community analytics.
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