Beyond Ventures, Across Alternatives
HALA Easten Capital “HALA Capital” is a closed joint stock company with a paid-up capital of SAR 5,000,000 , registered in Al Khobar under Commercial Registration No. 7004297086, and licensed by the Capital Market Authority (CMA) to conduct investment management activities under license number 25318-02, issued on August 7, 2025.
HALA Capital, formerly known as HALA Ventures, has evolved from a venture capital powerhouse into a full-spectrum private capital asset manager—spanning Venture Capital, Private Equity, and Private Credit. With over SAR 4 billion in portfolio value, and multiple companies surpassing 15x valuation milestones, HALA Capital stands as a leading force in Saudi Arabia’s private capital landscape.
HALA in a Nutshell
Early backers of several industry-shaping companies
Supporting visionary leaders long before their potential is fully recognized
Investing in companies that drive regional growth
Our Investment Philosophy
We invest for long-term value, offering hands-on support, cross-industry flexibility.
Long-term
value creation
We back ventures with the potential for lasting growth and impact.
Hands-on guidance
We actively support founders with strategic and operational insight.
Flexibility across
industries
We invest across sectors, adapting to each market’s unique needs.
Risk-aware,
opportunity-driven
We balance risk with a sharp focus on high-growth opportunities.
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Asset Classes
Venture Capital
Venture Capital has been our essence and starting point. From there, HALA has grown into an innovative investment management firm specializing in alternative investments, with a continued focus on vc.
Private Equity
At HALA, we implement our successful Venture Capital strategy in the Private Equity space, addressing a critical market gap that we are well-positioned to fill. This approach enables us to deliver exceptional returns to our clients.
Private Credit
HALA provides Shariah-compliant private credit solutions that offer regular yields. We are dedicated to delivering competitive returns while maintaining a low default rate.
Our Portfolio
Artificial Intelligence Intella Arabic-first speech intelligence that transcribes and analyzes 25 Arabic dialects. 
Media & Entertainment VUZ Social app for streaming and experiencing immersive XR and metaverse content from anywhere in the world. 
Fintech Sarwa Investing and personal finance platform with auto-investing, zero-commission trading, and a high-yield savings account. 
Fintech Nearpay Payment infrastructure for banks, payment service providers, and SaaS companies. 
Transportation & Logistics Torod Post-order management letting merchants pick the best shipping option across local and international couriers. 
Data, Community & Network Magnitt The largest verified investment data platform for the Middle East, Africa, Pakistan, and Turkey. 
Fintech Rize Rent Now, Pay Later: tenants pay rent in monthly installments instead of upfront lump sums. 
Fintech Raqamyah SAMA-licensed crowdlending platform connecting small businesses with financers. 
Fintech Democrance Digital platform automating the full insurance sales value chain for insurers. 
Edtech Lamsa Early childhood learning app building educational, linguistic, and creative skills. 
E-commerce Solutions Omniful Modular SaaS suite for omnichannel retailers, D2C brands, and fulfillment providers. 
Venture Studio Enhance Ventures Venture studio building and investing in the future of finance and commerce across MENAPT. 
Data Analytics & Business Intelligence Quantum Self-serve retail media system helping e-commerce stores and apps run personalized in-app ads. 
Media & Entertainment Telfaz11 Creative media studio producing locally relevant entertainment content from the Middle East. 
B2B Marketplace Kaso AI-powered platform connecting F&B suppliers and restaurants to simplify the food supply chain. 
They Tried They Tried Tourism Bondai The first two-sided marketplace in Saudi Arabia that helps millennial travelers discover and book curated experiences. 
Fintech Sanad Cash Expense management platform that automates corporate purchasing, tracking, and auditing. 
F&B DailyMealz Weekly and monthly meal subscriptions delivered to your office or home. 
Acquired by inDrive Acquired by inDrive F&B Krave Mart Quick-commerce app delivering 3,000+ everyday essentials in minutes across Pakistan. 
E-commerce Solutions SubsBase Cloud platform for subscription, recurring revenue, and billing management. 
They Tried They Tried Fintech CreditFins Helps users repay credit card debt through fixed, lower monthly installments. 
E-commerce Solutions Super Commerce Headless e-commerce infrastructure for large retailers and chain stores. 
Acquired by Bevy Acquired by Bevy Virtual Events Eventtus All-in-one event management platform for ticketing, event apps, and attendee networking. 
Acquired by Checkout.com Acquired by Checkout.com Fintech Tamara Flexible payment and financing platform across Saudi Arabia, the UAE, and Bahrain. 
Acquired by Foodics Acquired by Foodics F&B POS Rocket Cloud-based POS for restaurants and retail, operating across Jordan, Egypt, and Kuwait. 
They Tried They Tried Transportation & Logistics Buseet Shared mobility startup fixing the daily commute for the whole family. 
Fintech D360 Bank Saudi Arabia's first digital bank, licensed by SAMA and backed by PIF and Derayah Financial. 
Enterprise Software Geeks UAE-based IT services company offering managed IT, consulting, technical support and device repairs. 
They Tried They Tried Fintech Paymennt Payment solutions for micro and small businesses: payment links, online payments and subscriptions. 
Transportation & Logistics inDrive Global mobility and delivery platform operating in over 1,200 cities across 47 countries. 
Virtual Events Bevy Enterprise community platform bringing together events, forums, networking and community analytics. No startups in this category yet.
Strategic Partners
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